Articles
Email
Marketing For
Franchised Restaurants - A Design For Franchisor And
Franchisee
Success
Summary:
Restaurant
franchise organizations have struggled with how to effectively
take advantage of email marketing to promote their businesses.
Creating organization wide email campaigns that all of the
franchisees can agree upon has tended to produce customer
email messages long on content and short on bottom line
results. Designing in the following capabilities into your
email marketing system allows franchisers
to build their brand and franchisees to develop strong
local customer relationships.
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FULL ARTICLE]
Restaurant
Email Clubs - A Customer
Satisfaction
Leading
Indicator
Summary:
One of
the challenges restaurant owners face is getting enough
satisfaction feedback from their customers. Research shows
that up to 90% of dissatisfied customers will not do business
with you again and won't even bother to tell you why. If your
restaurant has an email club, there are ways to get
satisfaction level indications in the absence of direct
customer feedback.
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FULL ARTICLE]
Email
Marketing For
Restaurants - The 7 Keys To
Success
Summary:
Many
restaurant owners understand the benefits of emailing coupons,
promotions or newsletters to their current customers. The DMA
(Direct Marketing Association) found that Email delivers an
unbelievable ROI of $57.25 for every dollar spent on it in
2005. The challenge for restaurant owners is how to effectively take advantage of such
a powerful marketing medium.
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FULL ARTICLE]
Press
Releases
Pizza Franchisee Uses Email
Marketing
to Double
Sales
Summary:
Summer is
typically a slow time in the restaurant business. Mike
Bahoora, owner of a Papa Romanos Pizza franchise in Bloomfield
Township, MI thought he would see if he could do something
about that. "I decided to send some great coupons and
promotions to the members of my new email club to drive some
sales," said Mike. "I doubled my luncheon business this summer
because of email marketing. The increased sales were
well beyond my expectations."
[READ
FULL PRESS RELEASE]
Papa
Romano's Pizza Franchisee Uses Email to Significantly Increase
July Sales
Summary:
July
is typically a slow month in the restaurant business.
Papa Romano's Pizza franchisee, Mike Bahoora, decided to do
something about that. Mike used his new email club to
send some very aggressive coupons to his email club
members. The increase in
sales was dramatic over typical sales volumes.
[READ
FULL PRESS RELEASE]
Thatsbiz Newsletter
Archive
Read our
previous newsletters which include helpful tips about Email
Marketing and Customer
Satisfaction
. We also feature articles from leading
experts.
[READ
PREVIOUS NEWSLETTERS]
Email
Marketing/Customer Feedback Blog
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