Email Marketing and Customer Feedback
The Facts

Now is the time to take advantage of the Internet for Email Marketing and Customer Feedback . Here's why:

         Email Marketing *

	60% of people admit to checking their "personal" email at work an average of three times a day. - AOL (2007)
	Over 147 million people in the U.S. use email almost every day. - eMarketer (2006)
	40% of email subscribers will go "out of their way" to patronize a company whose email programs they like. - Quris (2006)
	Eighty percent of retailers use regular customer emails to build customer relationships. - Online Retail Holiday Readiness Report, WebTrends (2006) * Courtesy of EmailStatCenter.com Customer Feedback
	It costs five times more money to attract a new customer than to keep an existing one.
	Satisfied customers will tell on average five people about their positive experience. A typical dissatisfied customer will tell on average ten other people about their bad experience. Twelve percent of customers will tell up to twenty people.
	Seven of ten complaining customers will do business with you again if you resolve the complaint in their favor. Up to ninety-five percent of customers will become loyal customers if their complaint is handled well and quickly.
	Customer research proved a "highly satisfied" customer is six times more likely to buy again as one who is merely "satisfied."

The facts show the influence one customer can have on your business. Many companies try to put a dollar value on a customer to emphasize the importance of delivering great customer service and building long-term relationships.