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The Value of Loyalty

 

Many companies focus on a marketing metric called a Customer’s Lifetime Value (LTV) to determine the “value of a customer”. A customer’s lifetime value is the dollar value projected over the entire history of that customer’s relationship with your company. Companies use the LTV as a means of placing greater emphasis on customer satisfaction  and long-term customer loyalty.

Below is a Lifetime Customer Value calculator for your business. Simply input the Average Dollar Transaction for a Customer, the Average Number of Transactions per Year with a Customer and the Average Number of Years you expect to do business with them.


Average Amount per Transaction
$
Average Number of Transactions per Year
 
Average Number of Years per Customer
 

Customer Lifetime Value
$

The Customer Lifetime Value is typically an eye opener for most business owners. Let the experts at Thatsbiz help you understand what your customers think about your business and communicate with them over time using email marketing .

 
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