|
|
Email
Marketing
1. How do I get my customers’
email addresses?
As part of your initial setup we
will work with you to determine an attractive sign up
promotion for your business. Our marketing experts will
create an online signup form and point of sale tools for
you.
2. Who will input my
customers’ email addresses?
We do that for
you. Simply put the completed sign up forms in a postage
paid envelope and mail them to us.
3.
How quickly can I grow my email list?
Your email
list will grow as fast as your team is committed to asking
your customers for their email addresses and the strength of
your initial sign up incentive. It is not unusual to
capture 5 to 10 names per day. You can be sending your
first email promotion in less than thirty
days.
4. I already have a customer Email
list. Can you import it?
Your existing email
list can easily be added to your new email
database.
5. Do I have access to the email
database of my customers?
You will have online
access to your email list. You can view, add, edit, and
copy your email list at anytime as long as you are a current
customer.
6. How do I send my email campaigns
to my customers?
You provide Thatsbiz with the
promotions you want to run and the information you want to
communicate. We create an email message that is custom
to your location. Our marketing experts will write the
subject line and text so your message gets opened and drives
results. Your message is designed to be easily read by
multiple email providers and even mobile
devices.
7. How do I tell you what I want to
promote in my email campaign?
We will provide you
with promotion creating tools. You can then send the
information to us via phone, fax, email or postal mail.
You should spend less than thirty minutes on any email
campaign.
8. How often should I email my
customers?
We recommend sending email promotions
every two to four weeks. However, you can choose
to send whenever you like.
9. How will I know
my email messages are working?
Every email
campaign is tracked. You can access online reports that
will show you who opened your message and what promotions
interested them the most. You will also be able to
compare multiple email campaigns over time and see which
promotions have worked the best or what information interested
your customers the most.
10. Can I “see” how
the email marketing service works?
Click on: Online
Demonstration to schedule a web demonstration of our
service. It will only take thirty minutes of your
time.
11. What kinds of businesses benefit from
email marketing?
If your business depends on
repeat customers that will do business with your company every
three months or less, you will benefit from email
marketing. Large chain Restaurants, Retail Stores and
Service Businesses have been using email marketing for the
past several years. Our service makes it easy and
affordable for small businesses like yours to email market to
your customers.
12. How is email marketing
better than local advertising or loyalty
programs?
Email marketing is the only method that
allows you to communicate regularly with your customers.
Advertising, while necessary to attract new customers, is very
costly to put promotions in your customers’ hands.
Advertising is ineffective announcing new products and
services to your customers or other information such as events
or new locations. Loyalty programs require tracking
mechanisms and merely hope that your customer will return.
According to the Direct Marketing Association (DMA), for every
$1 spent on email marketing you can expect an estimated $48
return on investment!
13. There are a lot of
do-it-yourself email companies, what makes Thatsbiz
different?
Our service is
designed for busy small business owners that don’t have the
time for computers or the staff to input email addresses and
create the regular email campaigns. If your time is
better spent with your employees and customers growing your
business than working on your computer, then our services are
for you.
14. Will you use my email list for
other purposes?
ABSOLUTELY NOT! All your
customer information is confidential and never sold, rented or
given to any unauthorized third party. For more details please
see our Privacy Policy.
15. Do you supply email
lists for my local market?
Our service is strictly
an opt-in email service. We will only want send email
messages to your customers that have signed up for your email
list. Sending unsolicited email is considered SPAM which
you do not want to associate your business with. We can
also not support the import of any email list that you have
purchased.
Customer Satisfaction
Surveys
1. My customers already
complain to me directly. Why do I need a
satisfaction survey?
The fact is most
customers do not complain to you directly.
Unfortunately, they will tell on average ten other people
about a negative experience. Online surveys allow you to
put the address of your survey on receipts, sales orders,
service orders, business cards or your email marketing
messages. You need to give your customer every
opportunity to provide you feedback. Successful
companies like Panera Bread, Target, Lowes, Quiznos,
McDonalds, Macy’s and many others all ask for
satisfaction feedback after every
transaction.
2. Why should I have an online
customer satisfaction survey?
Did you know there are many
Internet sites that provide local business listings and give
your customers an opportunity to rate your business?
That's great when the feedback is positive.
However, an irate customer can really hurt your business with
negative feedback for all the world to see and that feedback
doesn't go away. (Check out the Customer
Service Facts.)
3. How
can I get my customer to take the time to complete my online
satisfaction survey?
You customers hate
long surveys. Our “Sixty Second Surveys” are designed to
be completed quickly. In addition you can offer your
customer an incentive for completing the survey. Our
“Sixty Second Surveys” include “The Ultimate
Question” which is also a book written by Fred
Reichheld. Reichheld provides compelling evidence that a
one to three question survey will not only get completed but
also provides the ability to score your results using the “Net
Promoter Score”. The "Net Promoter Score" has proven to
be the single most reliable indicator of a company's ability
to grow. (Net
Promoteris a registered trademark of
Satmetrix Systems, Inc., Bain & Company and Fred
Reichheld)
4. How will I know when a customer
has completed a survey?
Immediately after your
customer completes the satisfaction survey the results are
emailed to you. This allows you to respond to customer
issues quickly and perhaps turn around a bad customer
experience.
5. How will I know how I am doing
over time?
You will have online access to summary
reports that show the cumulative customer satisfaction survey
results to date. You will be able to see which areas of
the business your customers feel can be
improved.
6. Can I “see” how the customer
satisfaction survey service works?
Click on: Online
Demonstration to schedule a web demonstration of our
service. It will only take thirty minutes of your
time.
7. How does email marketing help get
customer satisfaction feedback?
On every email
campaign we include a link to your customer satisfaction
survey. To date nearly every email message sent for our
customers has resulted in customer feedback that the owner
found invaluable. It takes only one customer complaint
resolved quickly to pay for this service many times
over. (See our Customer
Satisfaction Facts).
|
